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Platform · Weaves

When they visit pricing twice▾ do call, then hand off▾

Weaves is the workflow engine under Workloom. A pricing visit, a reply or a job change starts a play across every channel. Wren builds it from a sentence and you see it run before it goes live.
Book a demoSee pricing
TRIGGERVisited pricing twiceNo reply in 7 days
MOTIFStill at the company?3 credits, free if known
EMAILPersonal follow-upApproval first
LINKEDINConnect with a note
CALLOwner calls todayHuman task
SHUTTLEHand off to Ops leadersWhole Shuttle
TASKRoute to ownerIf they reply interested
  1. TriggerVisited pricing twiceNo reply in 7 days
  2. MotifStill at the company?3 credits, free if known
    • EmailPersonal follow-upApproval first
      ShuttleHand off to Ops leadersWhole Shuttle
    • LinkedInConnect with a note
      ShuttleHand off to Ops leadersWhole Shuttle
    • CallOwner calls todayHuman task
      TaskRoute to ownerIf they reply interested
38 TRIGGERS

When this happens, do that.

Every sequence tool starts on a date. Weaves starts on what the buyer did.
WEBSITEPricing visit
REPLIESReplyOpened twice
SIGNALSJob changeFunding round
MEETINGSNo-show
NEWSLETTERSSubscribesClicksUnsubscribes
AND MORE29 more triggers
THE DIFFERENCE

A sequence hears one word: stop.
A Weave hears everything.

Pricing visits, replies, job changes, no-shows. Each one sets off the right play on the right channel, the moment it happens.
A SEQUENCE

Counts days. Then gives up.

DAY 1Email
DAY 3Email
DAY 7Email
REPLYSTOPThat’s all it knows.
Then someone reads every reply by hand and decides what happens next.
A WEAVE

Reads the room. Makes the move.

WHENVisited pricing twice
WEAVES DOESTheir owner calls within the hour
CALL
WHENReplied “try us next quarter”
WEAVES DOESPaused, then back in January on its own
WAIT
WHENTheir champion changed jobs
WEAVES DOESA congratulations note lands at their new company
EMAIL
Every step knows what happened before it. Every buyer gets the right next move, at the right moment.
01
DESCRIBE IT AND WREN BUILDS IT

A sentence becomes a working play.

Type the play the way you’d say it. Wren draws it on the canvas, and you review every step before it goes live.
→Multichannel from one sentence
→Edit on the canvas or ask Wren to change it
→Nothing runs until you approve
Weaves · New play
If they open twice and don’t reply, call them. If they reply, route to the owner.
Drawn by Wren · review before it goes live
01TRIGGEROpened twice, no reply
02CALLCall task for the owner
03TRIGGERReplied
04TASKRoute to the owner
Open on canvasChange it
02
EVERY CHANNEL IN ONE PLAY

Email, LinkedIn, calls and tasks together.

One play holds every channel, human tasks and whole Shuttles, and branches on what happened.
→Replaces three tools and the spreadsheet between them
→Hand off to a Shuttle mid-play
→Branch on opens, replies, visits and research
Weaves · One play, every channel
Ops leaders · Series B
EMAIL
Day 1
LINKEDIN
Day 2
CALL
Day 4
TASK
Day 4
SHUTTLE
Day 6
BRANCHES ON WHAT HAPPENED
03
READS EVERY REPLY

The triage job, gone.

Email, LinkedIn, SMS and web chat replies are sorted, acted on, and sent to you when Wren isn’t sure.
→Interested, not now, out of office, wrong person
→Acts on each one
→Asks you instead of guessing
Weaves · Replies across every channel
Sam Ito: “Who else uses this?”Interest or a stall? I’m not sure, so I’m asking you.
Not nowInterested
EMAILLena HartYes, send times for next week.INTERESTEDBooked task for Asha
LINKEDINOmar FeldCircle back in Q1.NOT NOWPaused, resumes 6 Jan
SMSRuth AbeAway until the 14th.OUT OF OFFICEResumes 15 Oct
WEB CHATJ. MendesYou want our ops lead, Sam.WRONG PERSONFinds Sam, starts play
04
SEE IT BEFORE IT RUNS

Launch without the risk.

Dry-run the play on a real person, see the cost for the next 30 days, and how many people it would have started last month.
→A dry run on a real record
→Credits estimated before launch
→Previewed against your own history
Weaves · Dry run
Dry run on Priya Nair, Brightline
✓Trigger matches: pricing page, 2 visitsMon
✓Still at BrightlineKnown, free
✓Email step would sendApproval first
✓Quiet hours respectedHer time zone
COST, NEXT 30 DAYS
Still at the company?3 credits · free if known
Research the person1 credit
Find a new email5 credits
Next 30 days, estimated1,240 credits
LAST MONTH86 peopleThis play would have started for them, based on your real history.
Go liveEdit the play
ALSO IN WEAVES

Built to be trusted with your market.

RESEARCH STEPS · MOTIFS

Research per person, built in.

→Find the new email, still at the company?
→Qualify, funding, hiring
→Your own questions for Wren or your own system
SAFE BY DEFAULT

Your market stays unspammed.

→Touch limits across all plays
→Quiet hours in their time zone
→One play per person, opt-outs honoured
→Approval-first emails
PAY FOR THE WORK DONE

No credit traps.

→Research charges only when it does something
→An answer already known is free
→Unused credits come back
PROVES REVENUE

What the budget holder asks for.

→Deals sourced and their value
→Meetings booked
→Cost per Weave

Before you build a play.

Do Weaves send on their own?

They can run on their own. Emails can be approval-first, and touch limits, quiet hours and opt-outs always apply.

What can start a Weave?

38 triggers: website visits, replies, signals like job changes and funding, meetings, newsletters and record changes.

How are Weaves charged?

Research steps charge credits only when they do something. An answer already known is free, and unused credits come back.

Describe your first play.

Bring one sentence to the demo. Wren will draw it and dry-run it on a real record.
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