Brand assets
The Fold, Wren and our colours.
Everything you need to write about Workloom or show it next to your product. Free to use for press, partners and integrations.
The logo
One strip, folded into a W.
The Fold is four panels: two in thread at the front, two in thread back behind them. Every file below is an SVG; click one to download it.
Lockup · SVG
Lockup on dark · SVG
Stacked · SVG
Stacked on dark · SVG
Mark · SVG
Mark on dark · SVG
One colour, ink · SVG
One colour, white · SVG
Wordmark · SVG
Wordmark, white · SVG
Wren
Small bird, big day.
Wren is Workloom’s assistant. It drafts, stages and suggests; a person approves. Use the pose that says what Wren is doing.
Idle
Waiting to help
Thinking
Working something out
Drafting
Writing for you to approve
Found it
Something new to look at
Needs you
A decision is waiting
Won deal
A deal closed
Flying
On its way
Resting
Nothing to do
Colour
Thread for the brand, one colour per part of the product.
- #4450BE
Thread
The front panels of the Fold, and every link
- #6E77CC
Thread back
The back panels of the Fold
- #16181F
Ink
Text, and the one-colour logo
- #FBF8F2
Cream
The page
- #22C55E
Tapestry
CRM
- #F59E0B
Quarry
Data
- #EC4899
Tells
Signals
- #5B6CFF
Weaves
Outreach
- #14B8A6
Harbour
Inbound
- #8B5CF6
Wren
AI assistant
Type is Archivo for words, Newsreader for long reading, and IBM Plex Mono for labels and numbers.
Using it
Five things to get right.
Write it “Workloom”.
One word, capital W. Never WorkLoom, and never all lower case in text.
Wren takes no article.
“Wren drafted it”, not “the Wren”.
Give it room.
Keep the mark at least 16 px tall and the lockup at least 88 px wide.
Never recolour the panels.
No new colours, gradients, outlines, shadows, stretching or rotating.
Use the right version.
Colour on light grounds, colour on dark on dark grounds, one colour on photos.
Writing about us? The About page has who we are and why we built Workloom. For anything else, email info@useworkloom.com.