Workloom
The Journal
How we build Workloom, and what we learn running outbound on it: deliverability, calling, data and the handoffs in between.
Essays
Essay · ArchitectureWhy we put the CRM, the data and the outreach on one databaseEvery revenue team we met was paying four companies to keep four copies of the same customer. This is what we learned building the alternative.Hershey · 24 Sept 2026 · 9 min readField notes
- Field notesMost dials are never a conversationA field note on the real arithmetic of outbound calling, where dialing time goes, and why live conversations need a different operating model.8 Aug 2026 · 6 min read
- Field notesThe autonomous rep was the wrong abstractionWhy judgment does not decompose like outbound activity, and what we changed after selling an autonomous sales agent.8 Aug 2026 · 6 min read
- Field notesThe handoff is where outbound actually breaksWhy the seams between vendors lose the prospect, and what happens when one outbound tech stack owns the full record.8 Aug 2026 · 5 min read
- Field notesWhat to check before you launch a campaignA practical outbound campaign checklist built around the failures that appear before launch.8 Aug 2026 · 6 min read
- Field notesWhy bought lists decay faster than teams expectBought lead lists decay because they are snapshots of a moving market. A crawl can recheck, cross-source, and preserve uncertainty where an export cannot.8 Aug 2026 · 5 min read
- Field notesWhy shared warmup pools eventually burn youA shared warmup pool borrows reputation from strangers. That makes the damage hard to see until your own sending is already affected.8 Aug 2026 · 5 min read
- Field notesYour domain was burned before you sent anythingMost domain reputation damage is decided during setup, before the first campaign sends. Here are the setup failures that cause it and what each one costs.8 Aug 2026 · 6 min read
- Field notesYour reply rate is lying to youWhy cold email reply rate gets inflated by warmup traffic, auto-responders and out-of-office messages, and what outbound teams should measure instead.8 Aug 2026 · 6 min read