One list, one consent record.
Unsubscribes and suppression apply to every channel at once. Nobody emails a person who asked to stop.
PLATFORM · NURTURE
Keep the not-yet buyers warm.
Most of your pipeline isn’t ready this quarter. Send newsletters and nurture tracks from the same lists and consent your reps use, and hand accounts back to sales the moment they show interest.
- Newsletters
- Nurture tracks
- Consent
- Hand-back
WHAT YOU CAN CANCEL
One list, one consent record.
Marketing and sales stop syncing contacts between tools. Unsubscribes apply everywhere at once.
CANCELYour newsletter tool$ · · ·
CANCELThe list syncs and duplicate contacts between marketing and sales$ · · ·
WORKLOOMOne subscription, one record
LOST FOR TIMING, NOT FOR GOOD
Deals come back when buyers are ready.
Nurture tracks for lost and parked deals.
When a deal is lost for timing, it joins a track that checks back at the right moment.
Engagement goes straight to sales.
Clicks, replies and pricing visits raise the account’s heat. Past your threshold, the owner gets a task.
Sent from your main domain.
Nurture uses its own sending setup, kept apart from cold outreach, so each protects the other.
IN NUMBERS
What it adds up to.
QUESTIONS
What buyers ask before they switch.
Does this send from our cold outreach domains?
No. Nurture sends from your main domain with its own sending setup, kept apart from outbound.
Can marketing and sales share lists?
Yes. It’s the same list, with separate permissions.
Can we import our current subscribers?
Yes, with their consent status. Unsubscribes and suppressions come across and are honoured from the first send.