A static record tells you who they were; signals show what they're doing now.
The record you bought captures a moment, while the company keeps moving.
A contact record is a snapshot. Signals add current company activity before a rep ever touches it. Funding, hiring, news and social signals attach to the company record and live in a dedicated signal store. Re-running enrichment replaces prior signals from the same source, so contact data stays current without duplicate noise.
A record goes stale the day you buy it
Static data tells you who was in the database. It doesn't tell you what changed this morning.
A company record is only useful if it carries current context. Funding, hiring, news and social signals land on the record before a rep ever touches it. That gives your team a reason to act, not another field to interpret.
Signals also live in a dedicated store. Re-running enrichment replaces the prior signals from that source instead of stacking duplicates. The record stays readable, and the activity stays tied to its source.
Watch the activity behind the account
Different workers watch different forms of movement.
Job and careers workers watch hiring shifts. News workers watch launches, funding and market moves. Those signals land on the company record and stay available in the signal store.
Executive and employee posts are classified, so a rep can quote what someone actually said instead of paraphrasing a vague social update. The context is attached before the account enters outreach.
How a signal reaches the rep
Collection runs separately from the rest of the stack, then hands back finished context.
Signal collection runs as its own pipeline behind a gateway. Jobs are polled to completion, with live progress while the workers collect and classify activity.
When the pipeline finishes, the signal is attached to the company record and stored for reuse. The rep receives the company and its current context together. That handoff is part of the platform, not a manual export between tools.
What operators ask first
What happens when enrichment runs again?
The prior signals from that source are replaced. They aren't stacked as duplicates.
Where do signals live?
Signals land on the company record and in a dedicated signal store.
How does signal collection run?
It runs as its own pipeline behind a gateway, polled to completion with live progress.
Put current context in the record
See how signals move through the [platform](/platform) before a rep starts the sequence.